Reaching new audiences with social media ambassadors
- May 2, 2022 |
- Kathryn Walson
Social media ambassadors post and share a mix of pre-written content and their own content.AAOS' 16 social media ambassadors serve as a sounding board on social media strategy, extend reach in a credible wayMany groups encourage their members to tweet, like and share on social media, but the American Academy of Orthopaedic Surgeons has taken it a step further by creating a group of 16 social media ambassadors.Dustin Schuett, an orthopedic surgeon at the Naval Medical Center San Diego, is one of them. Schuett became involved in the program in 2019 as a fairly new surgeon who had just finished his board certification process. He became program chair in 2020.Although he has… Read More